Forschungsprojekt ECOMOD

Referenzgeschäftsprozesse und Strategien im E-Commerce

Forschungsgruppe Unternehmensmodellierung
HomeStrategiesProcessesWorkflowsGlossary08.07.2021
  Overview of strategies Focus on Customer RelationshipsDiese Seite auf Deutsch  


Focus on Procurement
Focus on Customer Relationships

  Improve knowledge about customers   Individualized services   Customer Communities
Focus on Revenues
Focus on Sales
Focus on Integration of the internal value chain

rel.en Improve Knowledge about CustomersGather Data on Product PreferencesGather Data on LifestyleIndividualized servicesPersonal EventsBusiness EventsGather Data financial backgroundCross-SellingPrioritized ProcessesVariable ProcessesPeer group-oriented offersCustomer communitiesCommunity building
Author: Carola Lange
Creation date: 2020-06-02, 12:17:16
Research Group Enterprise Modelling - University Duisburg-Essen
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