Forschungsprojekt ECOMOD

Referenzgeschäftsprozesse und Strategien im E-Commerce

Forschungsgruppe Unternehmensmodellierung
HomeStrategiesProcessesWorkflowsGlossary08.07.2021
  Overview of strategies Individualized services Diese Seite auf Deutsch  


Focus on Procurement
Focus on Customer Relationships

  Improve knowledge about customers   Individualized services   Customer Communities
Focus on Revenues
Focus on Sales
Focus on Integration of the internal value chain

ID: Rel_2
Description
Customer relationships can be improved through individualized customer interaction on the basis of gathered customer data. Interaction with customer can be individualized through individual process adaptations (e.g. order processing), individual offers and pricing, or through consideration of customer specific events.
Derived strategies:
Individualized processes
Strategic Options:
Prioritized processes : Rel_2.1
Variable processes: Rel_2.2
Individualized offers
Strategic Options:
Peer-group oriented offers: Rel_2.3
Cross-Selling: Rel_2.4
Handle customer events
Strategic Options:
Handle personal events : Rel_2.5
Handle business events : Rel_2.6
Editor: Carola Lange
Creation date: 2020-06-01, 23:00:42
Last update: 2018-01-04, 15:35:58
Research Group Enterprise Modelling - University Duisburg-Essen
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