| ID: Rel_3 | | Description | | Better customer retention can be achieved by on a regular basis sending, for example, newsletters with information about new products and professional information. Another approach are Web based communities, in which customers can interact with each other by exchanging experiences about purchases and discussing other fields of interest. | Strategic Options:
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| Editor: Carola Lange Creation date: 2020-06-01, 23:00:42 Last update: 2018-01-04, 15:35:59 |
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