Forschungsprojekt ECOMOD

Referenzgeschäftsprozesse und Strategien im E-Commerce

Forschungsgruppe Unternehmensmodellierung
08.07.2021
  Overview of strategies Customer CommunitiesDiese Seite auf Deutsch  



  Improve knowledge about customers   Individualized services   Customer Communities

ID: Rel_3
Description
Better customer retention can be achieved by on a regular basis sending, for example, newsletters with information about new products and professional information. Another approach are Web based communities, in which customers can interact with each other by exchanging experiences about purchases and discussing other fields of interest.
Strategic Options:
Editor: Carola Lange
Creation date: 2020-06-01, 23:00:42
Last update: 2018-01-04, 15:35:59